The Cellar at Dan Murphy’s Lane Cove

EuroCave Modulo-X racking designed to showcase Dan Murphy’s most valuable bottles.

Created as a premium wine destination, The Cellar at Dan Murphy’s Lane Cove brings together a specially selected collection of rare and valuable wines in a dedicated climate-controlled space. Here, the bottles that warrant particular care are given a place of their own, protected for the future while remaining part of the customer experience.

EuroCave Modulo-X wine racking was selected to showcase this collection. Its modular design allows bottles to be presented in four different orientations, creating variation across the display while maintaining a sense of order and refinement.

Integrated backlighting illuminates the bottles from behind, bringing depth and warmth to the cellar without the need for separate lighting. Viewed through double-glazed doors, the collection remains visible from the store, inviting customers to discover what lies within.

For a collection that includes some of the world’s rarest wines, presentation matters. Modulo-X provides the flexibility to give individual bottles prominence while allowing a substantial collection to be displayed as one cohesive whole.

The result is a dedicated home for some of Dan Murphy’s most special bottles, where the quality of the presentation reflects the quality of the wine.

MOdulo-x racking

Modulo-X is designed for premium homes, architect-led projects, and spaces where the racking is as much a design statement as a storage solution. High-quality anodised aluminium, a black finish, and integrated backlighting with a dimmer – configured floor-to-ceiling or floor-to-wall.

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